We want you to get to know us a little more.

Ion Vidaurreta, Josep Talavera, and Fernando Jiménez
We are the ones who dream big and set the course for the company to grow with strength and purpose. We are always looking for new ways to move forward and improve. Here, we not only lead, inspire, and make everything work really.



General Manager
The General Management, led by Roger Rafel, is the one that moves the gears to make everything work. They are in charge of coordinating all teams and ensuring that each area has what it needs to shine. They are the ones behind the scenes, making sure everything fits perfectly so that the company continues to grow strongly and confidently.
Brand Director
The Branding team is the soul of the brand. With Sigrid Zuñiga at the helm, we shape and bring to life who we are, making our brand not only look good but also truly excite and connect. We are the ones who give it that unique personality that makes people remember and appreciate us.


Operations Director
Operations is the engine that makes everything run as it should. Roger Martínez and his team ensure that nothing is left out, that everything goes perfectly, and that day-to-day activities run smoothly.They are the experts who make things happen and work really well.
Director of People
People are our greatest asset, and the People team, led by Sandra Nuñez, ensures that each member feels part of this great family. Here we not only work, but we grow, learn, and enjoy together. It is a space where each person can develop their potential and contribute the best of themselves.


Tech Director
The IT team is the engine driving our digital transformation. With Javier García leading, we are constantly innovating, seeking new ways to improve and make things easier, faster, and with high quality. We do not settle here, we always want more.
Global Commercial Director & B2B Sales Director
The Sales team, led by Santi Ballart, is full of energy and enthusiasm. They are the ones who go out into the world to share what we do, to create opportunities, and to build strong and lasting relationships. Thanks to them, the company continues to accumulate successes and satisfied customers.


Accounting Director
Finance and Accounting, with Cristina Lopez, are the foundation that supports everything. They are the ones who keep everything in order without letting a single detail slip away. Their work is key for every decision to have a solid basis and for us to move forward without losing balance.